Consulting proposal sample: the structure that wins retainers

Open with the client's problem in their own words, then name the business outcome in one sentence. Consultants lose deals by leading with methodology. Lead with the result.

Break delivery into phases with a gate between each. Gates let the client stop or redirect, which paradoxically makes them more willing to start.

Offer project and retainer pricing side by side so the client picks a risk profile, not a yes or no. Close with the two objections you hear most, answered before they are asked.

OfferWise turns this structure into a finished proposal from a five minute brief.